7 Tips to Build Your Social Media Presence for Professionals
Like it or not, social media is here to stay. It has its perks—when a potential employer wants to know more about you, all they need to do is Google you and a bunch of information pops up. At the top of the search results will be your social media profiles, so it’s essential to take full advantage of this exposure and use it to your benefit! If done correctly, your digital presence can help you land the all-important first job interview with a prospective employer.
As a professional, social media can help you advertise your skills and land a job. The most important profiles to amp up are your LinkedIn and Facebook pages, as recruiters and hiring managers most commonly visit these networks. But, many social media opportunities exist. Just follow these proven tips:
1) Keep your LinkedIn profile complete and up to date.
LinkedIn automatically gives you tips and suggestions to boost your profile and will also let you know its percentage completion. Fill in as much as you can to provide the maximum number of details to viewers. Visit it frequently to make additions and changes as you learn and grow in your career. Remember, your LinkedIn page is one of the first things recruiters will see. Implement as many of our top resume tips as you can on your social media profiles.
2) Use professional content only.
That controversial discussion you want to participate in online? Don’t. Keep all posted photos on the up and up as well, and remove any that you would be embarrassed to show a hiring manager during an interview. Keep all your posts positive and appropriate for all audiences. If you're changing careers, resign from your job properly, and do not speak negatively about former employers on social networks.
3) Participate in career groups.
You can join career-relevant groups on LinkedIn and participate in discussions, offering your thoughts and advice. You can follow groups related to your career on Facebook, as well. There’s no shortage of sector related groups on popular social networks. Joining groups with like-minded individuals can help you enter the public eye and get noticed in your field.
4) Focus on accomplishments, not roles.
Potential employers want to know how you can help them, and specific details help. So in your work history section on LinkedIn, describe your experience regarding what you accomplished, using numbers to quantify success, if possible. Specific examples of success can help make your job search more successful.
5) Use a professional headshot.
Your profile picture on LinkedIn shouldn’t be a selfie you snapped on vacation. It shouldn’t be overly revealing or involve alcoholic beverages, tobacco, or weekend shenanigans. Remember, if a company hires you, they want you to be qualified, and they want to be confident that you will represent the brand appropriately outside of regular working hours. Use a headshot photo that looks as professional as possible. If you don’t have one on hand, get one taken.
6) Run a blog.
Blogging is an easy way to get noticed for what you know and how you can help. Most blogging software is free and easy to use. Within your blog, you can post information about frequently asked questions in the world of your specific sector. Leave space for readers to interact with you and ask questions.
7) Create a YouTube channel.
Similar to blogging, YouTube allows you to post relevant industry-related content, answer questions or share how-to tutorials. Video blogging is another easy-to-use way to showcase your knowledge, your skills, and even your personality to others.
Don’t try to excel at every social media outlet
The best rule is to do only a few really, really well. For example, you might want to spruce up and maintain your LinkedIn profile and then be sure your Facebook page is simply clean, with possibly a third social media platform in the mix. It’s up to you! Get this right, and you’ll be starting your new job in no time!
Looking for your next job?
Check out Jarvis Staffing. We specialize in the placement of an aray of professionals within their specific sector positions. To learn more, contact us today!